Motorboat and Yacht insurance
Your average issue of Go Boating features average boat insurance ads depicting a yacht sailing into the horizon across stunning blue waters. The client wanted something different. Something that would challenge people to think about all the different reasons why they would want the best, most comprehensive insurance. The result was this somewhat unconventional press campaign that created some very positive attention from the client’s parent company, Zurich.
UK audience please note: Thongs is an Australian term for flip-flops...
For example copy please click on the PDF link.
Work used with kind permission of Huybers-Junior.
